Regal Crown Club Partners with Disney Movie Rewards

KNOXVILLE, Tenn., Nov. 3, 2016 /PRNewswire/ -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, today announces they are the first theatre circuit to pair loyalty programs with Disney Movie Rewards. This exciting new development will enable guests to link their Regal Crown Club memberships and their Disney Movie Rewards accounts.

Image Source: Regal Entertainment Group

"We are thrilled for Disney Movie Rewards and the Regal Crown Club to get together to reward movie fans for seeing Disney movies at Regal theatres," said Kelly Hawkins, Vice President of Loyalty Marketing at Regal Entertainment Group. "The Regal Crown Club is an industry leading loyalty program that offers flexibility in reward choices. Disney produces memorable movies that appeal to adults and children of all ages. This is a winning combination, and the fans are reaping the rewards."

The program includes Disney, Pixar, Marvel Studios, and Lucasfilm releases and begins with Marvel Studios' Doctor Strange in theatres, Friday, November 4. Crown Club members who link accounts will be rewarded with special bonuses and offers starting with a free* Doctor Strange poster. Crown Club members can link their Disney Movie Rewards account through either MyRegal.com or DisneyMovieRewards.com. For additional information, please visit http://regmovi.es/2e5nNNh.

Regal fans are encouraged to like Regal Cinemas' Facebook page and download the Regal Movies app. Moviegoers can program their favorite theatre and purchase tickets all from their mobile device. The Regal app also gives patrons the ability to upload their Regal Crown Club card straight to their phone for easy access while on-the-go. Through the industry-leading Regal Crown Club, 13-million patrons each year accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies. Free membership is available at the box office or online at REGmovies.com/Crown-Club.

*Plus $3.75 SHIPPING AND PROCESSING. Offer good in the U.S. only. Void where prohibited. Offer expires 11/17/16, while supplies last. Limited quantities.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,310 screens in 565 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's website at www.REGmovies.com.

Media Contact:
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539

Regal Entertainment Group

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/regal-crown-club-partners-with-disney-movie-rewards-300357304.html

SOURCE Regal Entertainment Group

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