Open Happiness on Coca-Cola Day with Regal's New Microwavable Popcorn

KNOXVILLE, Tenn., May 8, 2017 /PRNewswire/ -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, will celebrate Coca-Cola Day with its newly released microwavable line of its best-selling movie popcorn. Concessions are a fan-favorite part of the movie experience, and Regal is excited to offer guests this option beyond the theatre. The Regal Cinemas microwaveable popcorn is available to take home at select Regal Cinemas across the country.

Image Source: Regal Entertainment Group

"Regal's popcorn is a must-have when seeing the latest blockbuster, and our concession options make the movie experience unbeatable," said John Curry, Senior Vice President of Food Service & Cinebarre at Regal Entertainment Group.  "On Coca-Cola Day, we invite guests nationwide to treat themselves to the aroma and delightful flavor of our theatre popcorn, paired with a delicious and refreshing soda." 

Regal's popcorn is a delicious treat, known as "the popcorn" for moviegoers. Now, fans can take home a taste of Regal when they purchase the microwavable snack, and enjoy the same buttery flavor that they love in theatres.

Movie fans can now enjoy this fan-favorite popcorn during in-home movie nights. As a bonus, guests who purchase the new treat during May will receive a coupon for $1 off a soda and popcorn combo at Regal theatres.

"On Coca-Cola Day, Regal's new microwavable popcorn and Coca-Cola make a delicious duo," said Stefanie Miller, Senior Vice President, Global Strategic Partnership Marketing, Coca-Cola North America. "The pair is a concession classic, and guests can enjoy the taste of the movies from the comfort of home."

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,262 screens in 559 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 31, 2017. The Company operates theatres in 48 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's website at www.REGmovies.com.

Media Contact:
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539

 

Regal Entertainment Group (PRNewsFoto/Regal Entertainment Group)

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/open-happiness-on-coca-cola-day-with-regals-new-microwavable-popcorn-300452806.html

SOURCE Regal Entertainment Group

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