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Regal Entertainment Group Announces Launch of 100 Cal Pack

More alternatives available at the snack stands

KNOXVILLE, Tenn., Sep 15, 2010 (BUSINESS WIRE) -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the addition of a 100 Cal Pack to the list of snack options available at movie theatres in New York and California. 100 Cal Packs include a portion-controlled serving of popcorn with only 100 calories and your choice of either Coke Zero(R) or Sprite Zero(R). The promotional combo also includes a pedometer to measure the number of steps you take and to encourage fitness.

"Regal Entertainment Group is constantly looking to expand our menu choices with items that will be popular with our moviegoers. We believe that offering health-conscious patrons an option to enjoy movie theatre popcorn in a smaller serving with a high quality zero-calorie soft drink is a winning combination," stated Greg Dunn, President and COO of Regal Entertainment Group. "The 100 Cal Pack also comes with a pedometer from the Will Rogers Institute to promote additional healthy lifestyle choices and greater physical activity."

"We are proud to have our brands included in Regal Entertainment Group's 100 Cal Packs. As a Company, we're committed to seeking ways to make nutrition information clearer and more accessible to consumers. We also support programs like the 100 Cal Pack that encourage healthy, active living, and we're very pleased to join with Regal on this one," said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.

100 Cal Packs come with a portion-controlled amount of popcorn to provide a 100 calorie snack. Guests may choose either Coke Zero(R) or Sprite Zero(R) for their soft drink. A pedometer is included which patrons can use to measure the number of steps they take in a day. The pack also includes a fitness card with advice from the Will Rogers Institute. Regal Entertainment Group is a proud supporter of the Will Rogers Institute which promotes and engages in medical research pertaining to cardio-pulmonary diseases and educating the general public on topics of health and fitness.

"Will Rogers Institute is proud to partner with Regal Entertainment Group in this project to provide pedometers to moviegoers who are interested in making healthy lifestyle choices. Part of our mission is to educate the general public on topics of health and fitness. By choosing the 100 Calorie Pack and using the pedometer to measure physical activity, moviegoers are on track to improved fitness," stated Todd Vradenburg, Executive Director of Will Rogers Institute.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,739 screens in 543 locations in 38 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at http://www.REGmovies.com.

About Coca-Cola North America
Coca-Cola North America is a unit of The Coca-Cola Company (NYSE: KO), the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), vitaminwater, Powerade(R), Minute Maid(R), Simply(R) and Georgia(R). Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.

About The Will Rogers Institute
The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation, a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. Originally a hospital for tuberculosis-stricken Vaudevillians, The Will Rogers Memorial Hospital (established in 1936) became a national training facility for doctors treating patients with tuberculosis. Building on that foundation, the Will Rogers Institute is today a national charitable health program focused on research of debilitating lung disorders, medical school training fellowships, distribution of free health education materials to the general public. The Institute recently became a national leader in providing life saving neonatal ventilator equipment to hospitals across the country. For more information, visit http://www.WRInstitute.org.

SOURCE: Regal Entertainment Group

Media Contact:
Dick Westerling
Senior Vice President of Marketing & Advertising
Regal Entertainment Group
865-925-9539

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