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|Regal Entertainment Group Announces Launch of 100 Cal Pack|
More alternatives available at the snack stands
KNOXVILLE, Tenn., Sep 15, 2010 (BUSINESS WIRE) -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the addition of a 100 Cal Pack to the list of snack options available at movie theatres in New York and California. 100 Cal Packs include a portion-controlled serving of popcorn with only 100 calories and your choice of either Coke Zero(R) or Sprite Zero(R). The promotional combo also includes a pedometer to measure the number of steps you take and to encourage fitness.
"Regal Entertainment Group is constantly looking to expand our menu choices with items that will be popular with our moviegoers. We believe that offering health-conscious patrons an option to enjoy movie theatre popcorn in a smaller serving with a high quality zero-calorie soft drink is a winning combination," stated Greg Dunn, President and COO of Regal Entertainment Group. "The 100 Cal Pack also comes with a pedometer from the Will Rogers Institute to promote additional healthy lifestyle choices and greater physical activity."
"We are proud to have our brands included in Regal Entertainment Group's 100 Cal Packs. As a Company, we're committed to seeking ways to make nutrition information clearer and more accessible to consumers. We also support programs like the 100 Cal Pack that encourage healthy, active living, and we're very pleased to join with Regal on this one," said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.
100 Cal Packs come with a portion-controlled amount of popcorn to provide a 100 calorie snack. Guests may choose either Coke Zero(R) or Sprite Zero(R) for their soft drink. A pedometer is included which patrons can use to measure the number of steps they take in a day. The pack also includes a fitness card with advice from the Will Rogers Institute. Regal Entertainment Group is a proud supporter of the Will Rogers Institute which promotes and engages in medical research pertaining to cardio-pulmonary diseases and educating the general public on topics of health and fitness.
"Will Rogers Institute is proud to partner with Regal Entertainment Group in this project to provide pedometers to moviegoers who are interested in making healthy lifestyle choices. Part of our mission is to educate the general public on topics of health and fitness. By choosing the 100 Calorie Pack and using the pedometer to measure physical activity, moviegoers are on track to improved fitness," stated Todd Vradenburg, Executive Director of Will Rogers Institute.
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SOURCE: Regal Entertainment Group