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Regal Entertainment Group Announces Launch of Fruit, Nut & Snack Pack

More alternatives available at the snack stands

KNOXVILLE, Tenn., Nov 18, 2010 (BUSINESS WIRE) -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces the addition of a Fruit, Nut & Snack Pack to the list of snack options available at movie theatres in California, Florida, New York and the Pacific Northwest.

The Fruit, Nut & Snack Pack comes in a convenient carton with individual bags for almonds, pretzels and raisins. Each bag is sealed for freshness. Adding nuts and raisins to Regal's food selection is an example of the company's responsiveness to customer suggestions. Through focus groups and patron comments this combination of almonds, pretzels and raisins was identified as a snack food choice preferred by many moviegoers.

"Regal Entertainment Group is pleased to introduce this new snack option at many of our theatres across the country," stated Dick Westerling, Senior Vice President of Marketing & Advertising for Regal Entertainment Group. "The ingredients in this snack pack were selected based on research and guest comments. Regal is pleased to add this item to complement our other popular movie snacks that are available."

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,703 screens in 540 locations in 37 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

Photos/Multimedia Gallery Available: www.businesswire.com/cgi-bin/mmg.cgi?eid=6516605&lang=en

SOURCE: Regal Entertainment Group

Media Contact:
Dick Westerling
Senior Vice President of Marketing & Advertising
Regal Entertainment Group
865-925-9539

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RGC (Common Stock)
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