Press Release

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Aug. 14, 2012-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening for West Oaks Mall Stadium 14 featuring the Regal Premium Experience (RPX). Activities include preview events with $2 movies for three full days to benefit local charities. The official grand opening will be August 24^th with first-run features including The Apparition, Hit and Run, and Premium Rush. Moviegoers will also enjoy free popcorn and soft drinks with each paid admission Friday, August 24 through Thursday, September 6.

“West Oaks Mall is opening a new plaza for entertainment and restaurants. Right in the center of the action is the new Edwards Theatre which includes the Regal Premium Experience. Moviegoers choosing RPX are selecting the equivalent of first class at the movies,” stated Russ Nunley, Regal Entertainment Group Vice President of Marketing and Communications. “We are thrilled to add this incredible cinema to our already impressive pair of Edwards Theatres in the Houston area.”

The theatre is modern in every way with RealD® 3D and a unique auditorium equipped for RPX – the Regal Premium Experience. RPX presents movies the way filmmakers intended with powerful, uncompressed surround sound and bright eye-popping images in 2D and 3D. Guests will enjoy the custom-built premium environment featuring elegant and luxurious seats with high-back headrests. A giant immersive screen is illuminated by high-quality digital projectors and completed with a state-of-the-art sound system for maximum impact.

Another cutting-edge technology at Edwards West Oaks Mall is Sony’s Entertainment Access System to assist deaf, hard of hearing, blind and low vision moviegoers. The system includes specially designed lightweight eyewear for deaf and hard of hearing guests to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks for blind and low vision guests via a pair of headsets. The access glasses and audio headsets allow guests to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating. This technology is exclusively available at Regal Entertainment Group theatres.

Guests desiring such accommodations need only request the Sony Entertainment Access System at the Guest Services counter or from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: “Accessibility devices available.”

Everyone is invited to enjoy this new entertainment destination on Monday, August 20; Tuesday, August 21; and Wednesday, August 22 while helping local charities. These Preview Events will feature $2 movies, $2 popcorn and $2 soft drinks with proceeds benefiting Readers are Leaders, Big Brothers Big Sisters, and the American Red Cross.

GRAND OPENING: Friday, August 24
First-run films including: The Apparition, Hit and Run, and Premium Rush
The Regal Treatment: Enjoy a free popcorn & soft drink with paid admission Aug. 24 – Sept. 6

West Oaks Mall Stadium 14 & RPX also offers the Regal Crown Club to reward frequent guests. Regal Crown Club is the number one theatre loyalty program in the country. Through the Regal Crown Club patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online.

The 14-screen theatre can accommodate more than 2,700 moviegoers. Patrons will enjoy digital projection in every auditorium, stadium seating, with each row elevated for an unobstructed view, and high-back rocking chairs featuring cupholder armrests which move out of the way to form seats for two.

For added convenience, Regal offers a variety of ticketing options at the box office and through the Regal Mobile App available for iPhone and Android users. Edwards West Oaks Mall patrons can also receive the theatre’s weekly showtime information through a free e-mail service at: www.REGmovies.com/REGflix/sub.aspx

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,566 screens in 520 locations in 37 states and the District of Columbia as of July 26, 2012. The Company operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's Web site at www.REGmovies.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50376944&lang=en

Source: Regal Entertainment Group

Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539