Many Dedicated Fans Will Also Attend Saturday’s ‘Lord of the
Rings’ Trilogy Marathon
KNOXVILLE, Tenn.--(BUSINESS WIRE)--Dec. 6, 2012--
Regal Entertainment Group (NYSE: RGC), a leading motion picture
exhibitor owning and operating the largest theater circuit in the United
States, announced that advance ticket sales for The Hobbit: An
Unexpected Journey crossed a milestone. Since going on sale November
7, Regal moviegoers have purchased more than 100,000 tickets for the
Peter Jackson film opening December 14.
“Tolkien fans are back in force at Regal Entertainment Group theatres
with extremely strong advance ticket sales for The Hobbit: An
Unexpected Journey. Only a handful of films this year will sell this
many advance tickets and we are still a week away from the opening,”
stated Ken Thewes, Chief Marketing Officer of Regal Entertainment Group.
“Regal is excited to offer fans of Peter Jackson many additional ways to
celebrate the film’s arrival including an all-day marathon of Lord of
the Rings movies and an online trivia contest with a prize to visit
the Warner Bros. Studio.”
Fans can test their knowledge with 6 questions in Regal’s trivia
sweepstakes. For each question answered correctly, receive one
sweepstakes entry for a Hobbit prize specific to each question. A
correct answer also enters players into the Grand Prize drawing
including airfare for two, two nights’ accommodation and two tickets to
the Warner Bros. Studio Tour. The sweepstakes is open through December
27, 2012. There are three ways to enter the sweepstakes and to view
Mobile Phones – Text the word BILBO to the short code 66937
Tickets are still available for Regal’s Lord of the Rings Trilogy
Marathon. The marathon begins at 11:15 AM on Saturday, December 8.
Members of the Regal Crown Club can purchase tickets at the box office
for only $25 for all three movies. And with each $25 ticket sold,
members receive a coupon good for a medium popcorn and medium drink for
Regal is also offering The Hobbit: An Unexpected Journey
in an unprecedented selection of formats including: IMAX 3D, RPX 3D,
RealD 3D, traditional 2D presentations and in a special High Frame Rate
(HFR) 3D presentation at 48 frames per second. HFR 3D is available at
100 Regal Entertainment Group theatres. And for the ultimate fan, Regal
is selling a Hobbit movie gift card just in time for the holidays.
Regal’s website has a wealth of information for Tolkien fans.
The Hobbit, Opening Dec. 14: http://regmovi.es/Hobbit
Hobbit High Frame Rate 3D: http://regmovi.es/Hobbit48
Trilogy Marathon Dec. 8: http://regmovi.es/LOTRmarathon
About Regal Entertainment Group:
Regal Entertainment Group
(NYSE: RGC) operates the largest and most geographically diverse theatre
circuit in the United States, consisting of 6,899 screens in 544
locations in 38 states and the District of Columbia as of November 30,
2012. The Company operates theatres in 43 of the top 50 U.S. designated
market areas. We believe that the size, reach and quality of the
Company's theatre circuit not only provide its patrons with a convenient
and enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations.
Additional information is available on the Company's Web site at www.REGmovies.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121206006539/en/
Source: Regal Entertainment Group
Vice President of Marketing &
Regal Entertainment Group