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Press Release

Regal Entertainment Group Announces "Red Carpet Dreams Sweepstakes" For a Trip to the 2012 Oscars(R)
Sweepstakes available through industry-leading loyalty program

KNOXVILLE, Tenn., Jan 26, 2011 (BUSINESS WIRE) --

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces its "Red Carpet Dreams Sweepstakes" in which loyal moviegoers have the extraordinary opportunity to win a trip to L.A. to see the stars. Regal Crown Club members are entered for their chance to win the trip by attending Oscar(R) nominated films at any Regal Entertainment Group theatre nationwide.

"Thanks to our partnership with the Academy of Motion Picture Arts and Sciences we are able to offer this fantastic contest to our most loyal patrons. Regal Crown Club members will certainly be thrilled by the opportunity to be a part of the Academy Awards in 2012. This sweepstakes has been an annual tradition at Regal since 2005 and we are excited to continue to offer this amazing trip to two lucky pairs of movie fans," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising.

"The Academy Awards is a celebration of excellence in movies from the past year and with our continued slate of ten Best Picture nominees, there will be something for everyone," offered Academy President Tom Sherak. "There is nothing quite like the thrill of sitting in a darkened theater, and sharing the most memorable movie moments of the year. The opportunity to win a trip to the Oscars red carpet is every movie lover's dream."

Through a promotional partnership with the Academy of Motion Picture Arts and Sciences, Regal is able to offer a grand prize package for two sets of winners which includes access to view the Red Carpet Arrivals from the fan bleachers at the 84th Academy Awards(R) Ceremony in 2012. With more than 6-million active members, Regal Crown Club is the number one theatre loyalty program in the country.

To enter the sweepstakes, moviegoers can sign up now or use their existing Regal Crown Club card when purchasing tickets to any of the 2010 Academy Award(R) nominated films in the following categories: Best Picture, Actor in a Leading Role, Actor in a Supporting Role, Actress in a Leading Role, Actress in a Supporting Role, Directing, Animated Feature Film, Music (Original Score), Writing (Adapted Screenplay), Writing (Original Screenplay). The sweepstakes is available at Regal Entertainment Group theatres across the country from January 28 through February 27, 2011. The grand prize is an all expense paid trip for two to view the Red Carpet Arrivals at the 84th Academy Awards Ceremony in 2012. The grand prize will be awarded to two sets of winners.

As an added incentive, Regal Crown Club members will receive 5 Extra Credits for each ticket they purchase to a nominated film in any of the above mentioned categories during the sweepstakes dates. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. In addition, Regal Crown Club members can participate in the following benefits:

  • Free membership to America's most popular movie theatre loyalty program.
  • Enjoy Discount Days - $2 selected candy every Monday and $2 small popcorn on Tuesdays.
  • Create a personal online account to watch RCC credits build and view exclusive offers.
  • Receive monthly online Regal Crown Club newsletter communications.
  • Receive emails about special movie promotions and programs in your area.
  • Win great prizes through various member sweepstakes throughout the year.
  • Earn Extra Credits toward free popcorn, soft drinks and movies.

Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,698 screens in 539 locations in 37 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

About the 83rd Academy Awards
Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center(R), and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6585591&lang=en

SOURCE: Regal Entertainment Group

Media Contact:
Dick Westerling
Senior Vice President of Marketing & Advertising
Regal Entertainment Group
865-925-9539