KNOXVILLE, Tenn., Sep 26, 2011 (BUSINESS WIRE) --
Regal Entertainment Group (NYSE: RGC), a leading motion picture
exhibitor owning and operating the largest theater circuit in the United
States, is proud to partner with Hannover House and Patriot Pictures to
offer moviegoers the opportunity to see the exclusive release of All's
Faire In Love beginning Friday, October 28, 2011.
Set in the world of Renaissance Faires, All's Faire in Love is a
film reminiscent of such successful films as Shakespeare In Love and
The Princess Bride. The tale begins when college football star
Will (Owen Benjamin) arrives at "All's Faire in Love... Renaissance
Faire" to work off his class non-attendance obligation to Prof.
Shockworthy (Cedric the Entertainer) by joining the rag-tag peasants of
the Greenbriar Theater Troupe.
The same is true for Kate (Christina Ricci), a performer who left her
investment banking opportunities to join her cousin Jo (Louise
Griffiths) to blossom on stage and in Will's heart. Will and Kate get
the chance to prove themselves when the Faire's chief benefactress
creates the ultimate competition to determine who will be a "Royal" and
who a "Common Peasant" ...threatening to hand over the Troupe's most
coveted Shakespearean stage at the Faire - to the treacherous and
devious Troupe of Royal lead by Rank (Chris Wylde). Will and Kate must
overcome all manner of opposition and treachery to prove their worth,
win the day, and perhaps... together ...fall in love.
"Regal is excited to partner with Hannover House and Patriot Pictures on
the exclusive release of All's Faire In Love," stated Greg Dunn,
President and COO of Regal Entertainment Group. "This film has been a
strong performer on the film festival circuit and we are proud to offer
our guests the exclusive opportunity to see this great comedy on the big
"This is an exciting opportunity for all parties," said Eric Parkinson,
CEO of Hannover House and Target Development Group, Inc. "The exclusive
distribution relationship with Regal will enable us to maximize our
marketing efforts and create a greater overall visibility of the film."
In addition to the support from Regal, Hannover House will implement a
full-scale theatrical release campaign for the film. A publicity media
day is being organized for Thursday, October 20 in Los Angeles and
Tuesday, October 25 in New York City. Hannover House is the
entertainment division of Target Development Group, Inc. (TDGI.PK).
Tickets will be on sale at participating theatre box offices and online
starting Friday, October 14, 2011.
About Regal Entertainment Group
Regal Entertainment Group
(NYSE: RGC) is the largest motion picture exhibitor in the United
States. The Company's theatre circuit, comprising Regal Cinemas, United
Artists Theatres and Edwards Theatres, operates 6,623 screens in 530
locations in 37 states and the District of Columbia. Regal operates
theatres in 43 of the top 50 U.S. designated market areas. We believe
that the size, reach and quality of the Company's theatre circuit not
only provide its patrons with a convenient and enjoyable movie-going
experience, but is also an exceptional platform to realize economies of
scale in theatre operations. Additional information is available on the
Company's Web site at www.REGmovies.com.
SOURCE: Regal Entertainment Group
Senior Vice President of Marketing & Advertising
Regal Entertainment Group